- Create new growth opportunities by expanding the reach of brands to a larger prescriber base
- Develop high quality digital and conventional visual aids for effective communication
- Develop tools for segmenting doctors based on their potential to support brands and ensure better targeting of customers
- Develop robust positioning hooks (for brands) aimed at creating stronger differentiation in the minds of the physician
- Enable regular skill upgradation of the field force aimed at making more effective sales calls and engagement; both online and offline